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About Just Think 1st

Just Think 1st is a multimedia marketing campaign designed to generate awareness throughout the city of Toronto around gun violence and the importance of urging individuals who by virtue of lifestyle and or lack of conflict resolution skills have a heightened propensity to resort to gun violence as a solution to a problem or challenge. More


  • "Just Think 1st will offer food for thought to a segment of society that has endured insurmountable hurt and in turn now manifests similar action on perceived threats. By introducing a self-empowering healing process delivered via popular culture, we the people will embark on this journey to emphasize individualized autonomy and the power of each individual to make choices that will sustain freedom and mitigate destructive behaviour."

    Roderick Brereton, Urban Rez Solutions
  • "As someone who has spent most of my life in this great city I have watched it grow in population and in popularity. Unfortunately what I have not seen is the implementation of proactive systemic measures to address poverty and the impact that poverty related trauma has on youth. That coupled with unguided access to entertainment media and reactive instead of proactive conflict resolution training early in life represents a cocktail of anti-social behaviours the worst of which is gun violence. Violence changes everything! Whether you are a politician, family member or a high risk individual, if you are at all contributing to the likelihood of gun violence occurring, I beg you to JUST THINK 1st." 

    Farley Flex


Take Back Your World NAVigate Your Life Youth & Community Programs

Developed in response to the disproportionate amount of anti-social behaviour and violence in Ontario’s marginalized communities,Take Back Your World NAVigate Your Life is an innovative alternative youth and community engagement model.

Crisis Prevention and Intervention

Utilizing the ‘Ounce of Prevention’ pedagogy to address crisis; training proactively equips participants with crisis management principles thereby minimizing the likelihood of violent behaviour when faced with adversarial situation.

Mental Health Wellness and Recovery

Develop an understanding of the concepts of Mental Health Wellness. Delve into the realm of recovery, personal responsibility, self-determination, self-advocacy, communication, setting obtainable goals, resiliency and individual healing.

Conflict Management

How many times have we seen members of professional sports teams, entertainers or employees lose it in their stressful environments and jeopardize themselves and their organization’s reputation? Urban Rez Solutions understands that anger and conflict have no boundaries.

Pre-employment Training

Equipping employees with the skills necessary to NAVigate and offset challenges that arise in the workplace and familiarizing them with work place expectations is cost effective and smart”.

How to avoid escalation when interacting with police

Useful strategy that maintains dignity and minimizes stress when interacting with police.

Violence Changes Everything

To Whom It May Concern

The murder of a child is one of the most disruptive psychological trauma parents can experience.

Loss of a child to gun violence can render parents powerless and compel them to a painful path of searching for meaning and re-establishing new assumptions about themselves and the world.

“You know some people of my family would not even call me back, to ask how I am doing because to them it’s like he did something wrong and he died.”

Just Think 1st – Awareness Events


Wednesday May 31st. 2017 at 6:30PM


Bolton C. Falby School


The building of a stronger community cannot be accomplished by a single organization or a handful of concerned people. We all need to band together as partners to educate and protect our children, and in doing so provide for the next generation. Whether it be by supporting the work in a variety of ways, spreading the word about the Just Think 1st campaign, mentoring young people in your neighborhood, or simply sitting your child down for a heartfelt talk, we can all do our part to make sure that the leaders of tomorrow make wise decisions today.

Join the initiative

“The world is a dangerous place to live, not because of the people who are evil, but because of the people who don’t do anything about it.”
-Albert Einstein

Host a Session

Find out how your organization can work with us in spreading awareness.

Donate to Just Think 1st

Violence Changes Everything


Just Think 1st is a social media and radio-based community engagement program aimed at generating awareness about gun violence and high-risk behavior. For more information or to subscribe to our newsletter, sign up below.