Collective action refers to action taken together by a group of people whose goal is to enhance and achieve a common objective. It is enacted by representatives of the group. It is a term that has formulations and theories in many areas of the social sciences including psychology, sociology, anthropology, political science and economics.

Just Think 1st is one such initiative. The founders recognize that the need for a collective action from a self-empowering crowd solving perspective is right and the only approach that will ensure maximum success.