The Ontario Black Youth Action Plan (OBYAP) is a proactive four year, $47,000,000.00 commitment from the Ministry of Children and Youth Services to support 10,800 Black children, youth and their families annually. There is an urgent need to address violence and victimization affecting Black Ontarians. The OBYAP objective is to reduce instances of violence for Black children, youth and families by addressing the root causes of violence. These causes include a negative concept of self and low self-esteem, a sense of powerlessness and a sense of exclusion from the broader community.
The Just Think 1st violence prevention campaign will include marketing elements, positive imagery, and culturally sensitive messaging as the foundation of the campaign. The objective is to re-establish and inspire positive cultural identity which will lead to empowerment and success within Black communities.
There will be four solutions focused, interactive, town hall events called “City Pop-Ups ”, in the cities of Windsor, Hamilton, Ottawa, and Toronto. Each region will include local, youth-focused community partners who are active participants in the project.