Farley Flex is the co-founder of Urban Rez Solutions, a culturally sensitive social enterprise that works with communities, government, social service providers, schools, nonprofits and corporations to build capacity and create transformational social change. Flex is also co-founder of R.E.A.L. School – Reality Education & Applied Life-skills, a not for profit organization focused on increasing community and youth engagement by integrating the appeal of pop culture and social relevance. Flex believes that pop culture is the lowest hanging fruit as far as engagement, This belief in strongly informed by his experiences as Artist Manager of Canada’s first successful rap recording artist and multiple Juno Award winner Maestro Fresh-Wes, founding Music Director and Director of Business Development at FLOW 93.5 Canada’s first Black owned and operated commercial radio station or his role as celebrity judge on Canadian Idol, where over the 6 year season he critiqued thousands of entertainment industry hopefuls.
Flex has always chosen to juxtaposition business endeavours with community contribution. Having received multiple awards and recognitions for his work in both areas, Flex was inducted into the Scarborough Walk of Fame in 2016 for his local and international contribution to community, business and especially youth.
Other notable recognitions include the Queen Elizabeth II Diamond Jubilee Award for his work with the world’s most vulnerable children, the Harry Jerome Award for Entertainment and Community Service, two Bob Marley Awards for Education and Community Development work and Business and Community Service, the Black Business and Professional Association Men of Excellence Award and several other awards and recognitions that speak to Flex’s ability to balance business with social responsibility.
The Just Think 1st and Take Back Your World NAVigate Your Life projects are a collaboration with long time friend and colleague Roderick Brereton, also co- founder of Urban Rez Solutions. The programs inspire empowerment in individuals, and communities, maximizes performance to potential ratios and offers a culturally relevant approach to capacity building as well as a universal body of principles known as the Seven Cs – Conscious Choice, Curiosity, Courage, Change, Challenge, Commitment and Communication.
Flex describes himself by his interests, Entertainment, SPorts and People or ESP